The New York Times has reported that NBC will not renew its iTunes contract–which ends in December. Surprisingly, NBC accounts for 40% of all iTunes’ downloads. Rumored reasons include NBC’s want to increase prices on their content via bundled content offers or NBC’s venture partnership with News Corp’s (NWS) YouTube competitor, Hulu.com - currently in private beta. Is this purely a negotiation tactic or will the following shows not be available on iTunes next year: 30 Rock, Heroes, The Office, Scrubs, My Name is Earl, SNL, Late Night with Conan O’Brien, The Tonight Show with Jay Leno.
