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REDMOND, Wash. — Oct. 5, 2007 — Microsoft Corp. today announced a plan for Bungie Studios, the developers of the “Halo®” franchise, to embark on a path to become an independent company. Microsoft will retain an equity interest in Bungie, at the same time continuing its long-standing publishing agreement between Microsoft Game Studios and Bungie for the Microsoft-owned “Halo” intellectual property as well as other future properties developed by Bungie.
The critically acclaimed Xbox 360®-exclusive “Halo 3” achieved $300 million in global sales in its first week. Released on Tuesday, Sept. 25, “Halo 3” is the fastest-selling video game ever and already one of the most successful entertainment properties in history.
“Our collaboration with Bungie has resulted in ‘Halo’ becoming an enduring mainstream hit,” said Shane Kim, corporate vice president of Microsoft Game Studios. “While we are supporting Bungie’s desire to return to its independent roots, we will continue to invest in our ‘Halo’ entertainment property with Bungie and other partners, such as Peter Jackson, on a new interactive series set in the ‘Halo’ universe. We look forward to great success with Bungie as our long-term relationship continues to evolve through ‘Halo’-related titles and new IP created by Bungie.” (more…)
Halo 3, the much-anticipated Xbox 360 game that launched Tuesday, set the all-time record for most revenue earned in a single day by any entertainment property, Microsoft said Wednesday.
The company said that Halo 3, the third and final episode in the hugely popular franchise, netted $170 million in sales in the U.S. in its first day. If true, that would top previous records set by the motion pictures Spider Man 3 and Harry Potter and the Deathly Hallows.
There’s little doubt Microsoft has been pinning a great deal of hope on Halo 3 and was expecting it to be the must-have game for the Xbox 360, much as the original Halo was for the original Xbox when it came out in 2001. The theory is that many consumers will buy Xbox 360s to play the new game, though only time will tell if that is true. Microsoft did not release any new figures on immediate Xbox sales.
Judging by initial reviews, the game is being very well received critically, in addition to racking up the big bucks.
According to Microsoft, more than a million players have logged on to Xbox Live to play the multiplayer version of the new game, since it came out and all told, it has garnered more than 1.7 million preorders.
In recognition of the release of Halo 3, a highly anticipated video game by Microsoft and Bungie, MIT hackers adorned the John P. Harvard statue, in Harvard Yard, with a Spartan helmet. The back of the helmet, which is worn by the protagonist of the game, Master Chief, was labeled with “Master Chief in Training.” The statue was decorated with an assault rifle (bullet count of 2E), as well as a Beaver emblem on the right shoulder. –The Tech
